by Emma
14. November 2008 01:58
Dublin-based online casino software developer, CryptoLogic Limited, has announced that it will begin merging its major online poker customers into Boss Media AB’s International Poker Network beginning early next year. Sites on the CryptoLogic Network include Sun Poker, Playboy Poker, Interpoker, Classic Poker, Betsafe Poker
The Irish firm stated that the terms of the five-year strategic Internet poker agreement would see the amalgamation begin over the first quarter of 2009 in line with its growth strategy of focusing on its branded games and online casino business. It revealed that the migration, in tandem with other actions, would help to generate significant savings that could rise to as high as $15 million per year.
“CryptoLogic’s aggressive action on its new strategy, as witnessed in several recent announcements, and our new agreement with Boss Media, is a major step in our journey back to growth, profitability and returning shareholder value,” said Brian Hadfield, President and Chief Executive Officer for CryptoLogic.
“This partnership provides our poker customers with access to one of the largest poker networks in the world while helping CryptoLogic reduce costs substantially. Also, it will allow us to focus on the continued development and licensing of the Internet’s most innovative casino games and to leverage our lead in branded content games in partnership with the world’s top entertainment brands.”
Boss Media is a subsidiary of America’s GTech Corporation, one of the world’s leading gaming technology and services companies, which is itself a division of Lottomatica, the Italian commercial lottery operator.
The combined network will create a pool of 15,000 poker players, with Boss having about 3 to 4 times the number as CryptoLogic.
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