by Emma
18. November 2008 03:54
William Hill Bingo has moved in to television programme advertising with the announcement that they will be sponsoring ITV's brand-new daily game show Spin Star.
Spin Star is a brand new game show hosted by popular former Coronation Street star Bradley Walsh. The main stage will be dominated by an enormous Las Vegas-style slot machine which contains questions and cash prizes and the contestants can build up a prize pot of hundreds of thousands of pounds to win at the end of the show.
William Hill Bingo's sponsorship deal will start on Monday 10th November, when the Spin Star show is launched, and it is a 6 week deal comprising of various length bumpers at the start and end of the show and in and out of advertisement breaks.
"We're very pleased to have the opportunity to sponsor Spin Star. It's an incredibly lively and entertaining show with plenty of surprises and excitement, as we always offer on our website" said Hills' spokesperson Lili Huang. "The theme of our television bumpers shows the [Bingo] community feel on our newly rebranded website, and the show encapsulates the slots games that sit within William Hill's Bingo. This is an exciting new avenue for us, we are aiming to solidify our bingo image and increase national recognition, and sponsoring Spin Star is a perfect opportunity."
Following on from the success of their recent month long television advert campaign, the sponsorship of the daily Spin Star show is an excellent fit for William Hill Bingo.The Las Vegas style show will appeal to a similar demographic to William Hills popular online Bingo site at a key time of day and the excitement of the game reflects the William Hill Bingo Thrill catchline used in the programme bumpers.
During the game, contestants will experience the unpredictability and big cash gamble that only casinos can offer, and viewers will certainly feel the pain and joy as much as the contestants do.
The sponsorship is not the first mass marketing campaign that William Hill Bingo have been involved in. Following the national TV campaign in summer, William Hill have just finished another TV campaign which focused on their support of Breast Cancer Care through the Pink Ribbon games. This activity was enhanced by the re-design of the website which saw increased functionality, new games and more visible promotions.
Spin Star will be showed at 3:30pm to 4:30pm every afternoon on ITV1. At 4:30 after the show, a free bingo game will be held on William Hill's online Bingo website.
Subscribe